Hardscape North America Education Gives Participants the Competitive Edge
New Presenters, Expanded Content and How-To Demos Make HNA a One-Stop Resource
Louisville, KY (June 11, 2024) – From interactive demos to business-boosting classroom sessions, Hardscape North America has the real-world content hardscapers and landscapers need to increase sales and build their profits. Owners looking for new ways to market, crew members who want to up their installation game and dealers who want to close more sales will all find take-home value.
HNA 2024 is set for Oct. 16-18 at the Kentucky Exposition Center. Education will begin on Tuesday, Oct. 15 with the Pre-Show Installer Courses taking place at the Hyatt Regency Louisville Downtown, with exhibits and events continuing at the expo center through Friday.
“This show always has solutions to improve my business, from education sessions to new products or equipment that you can see in person and try,” said Zack Rulli with Dirt and Stone Landscaping in Newington, CT.
New Expert Presenters
Attendees will have the opportunity to learn from seven new-to-HNA speakers. Their expertise ranges from marketing and social media to hardscape installation.
Ken Love, Best Practices and Requirements for Installing a Gas Fire Feature in SRW
Kyle Baughman, Social Scapes – Leverage Social Media to Grow Your Business
Jim Scocozza, Operating a Successful Clean & Seal Business. Understanding the Misconceptions.
Donald Harvey, Sand Set Paver Innovations at the 16th Street Mall in Denver
Vanessa McQuade & Robert Murray, 5 Mistakes Landscape Entrepreneurs Are Making in Their Marketing (& What to do about it in 2025)
Phil Bahler, Walk on the Block That I Stumbled On
Education Highlights
A new Hardscapes Construction Roundtable will showcase discussions led by industry experts on topics crucial to hardscaping contractors. “This session is not only a valuable learning experience but will give participants the opportunity to connect with and learn from fellow contractors nationwide,” said Bryan Horr, CMHA’s Division Engineer, Segmental Pavements, who will moderate the discussion.
Contractors who arrive on Tuesday, Oct. 15 can take advantage of a new Pre-show Installer Course on Manufactured Stone Veneer. Participants will gain an understanding of the relevant building code requirements and ASTM standards while learning installation best practices for MSV.
The session on marketing by McQuade and Murray will use industry-specific examples and data to show hardscape and landscape business owners how they can make small changes to their marketing efforts today and major changes over time to have greater returns on their investment and grow their business.
A session about estimating has been expanded to two hours to give participants more in-depth insights on strategies that can maximize your profits. Subject matter expert Donny Duke, Arborgold, brings 40 years of experience as a landscape and hardscape contractor to this session.
The Hardscape Demos are back by popular demand with hands-on how-to sessions about the latest techniques, including software tools to design and visualize hardscape projects in real-time to help maximize your profits and image. These demos will be led by the team from Local Roots Landscaping.
The VIP Pass Offers More Value than Ever
Attendees find great value in the all-inclusive VIP Pass. Dan Braccio with Inside Out Landscape Design brought his team from Frankfort, KY, and the passes proved beneficial because they were able to attend a wide variety of education and share the knowledge with each other.
“We got VIP passes and had the ability to bounce around picking and choosing which event and vendors meant most to us! We divided and conquered to get the most out of our experience,” said Braccio. “This is the place to be when it comes to the green industry! You have to prepare and pace yourself when you attend this show. It is easy to get overwhelmed with the amount of knowledge under one roof!”
The VIP Pass includes 15 education sessions, 6 hardscape demos and 2 hardscape workshops. A $2,000 value, the cost for the VIP Pass is only $249 or $209 for CMHA/BIA/NSI members.
See the entire schedule of HNA education at hardscapena.com/education-demos
Register Early & Save
The earlier you register the more you’ll save. Hardscape contractors and dealers, landscape professionals, design professionals and industry students and professors can register at hardscapena.com for $30 standard rate through September 6. * For more information, call (888) 580-9960 or visit HardscapeNA.com.
HNA is produced by the Concrete Masonry & Hardscapes Association (CMHA) and is endorsed by the Brick Industry Association and Natural Stone Institute. Platinum Sponsors: Belgard Hardscapes and Colmet. Gold Sponsor: Keystone Hardscapes. Silver Sponsor: Prosoco.
*Registration for non-exhibiting manufacturers, suppliers, consultants, ad agencies and media sales is $450.