Plan to start the new year with two full days of top-notch hardscape training as close as your laptop
Hardscape North America Education Goes Virtual once again in 2022
Following the tremendous success of the First Virtual Hardscape North America Education Event, the Interlocking Concrete Pavement Institute (ICPI) will once again host a power-packed two days of distance learning for landscape and hardscape professionals on January 25th- 26th of 2022.
As we emerge from more than a year of disruption from our in-person learning resources, we have discovered there are many ways to deliver, and take advantage of, valuable lessons from seasoned professionals in our industry. Hardscaping experts are once again offering their knowledge and experience virtually in an interactive two-day event that includes an expanded 5 learning tracks with loads of continuing education credits.
2022 Virtual HNA Learning Tracks will feature:
INSTALLATION TRACK 1
• Installing Landscape Lighting for Hardscape Projects - Jim Frederick
• Top Differences Between ICP and PICP Installation - Robert Bowers, P. Eng.
• Cleaning, Sanding & Sealing Pavers - Jay Krech
• Installing Natural Stone - James Fitzsimmons
• Installing Porcelain in Pool & Spa Applications - Marc Larsen
INSTALLATION TRACK 2
• Installing Raised Patios & Segmental Retaining Walls - Frank Bourque
• Beginners Guide to Construction Math: Areas and Volume - Bryan Horr, P.E.
• Hardscape Installations in Tight Quarters and Challenging Sites - Frank Bourque
• Pedestal Porcelain Installations Demo - Marc Larsen
• Advanced Techniques in Patterns and Borders - Dan Hughes
BUSINESS TRACK
• Business Roundtable: Recruiting and Other Tricks of the Trade - Frank Bourque, Jeremy Martin, Harrison Woytko, Dan Hughes
• Succession Planning - Jerry Gaeta
• Managing for Success: Striking a Balance Between Doing and Managing - Leslie Shiner
• Grow Your Business by Adding Professional Design Services - Frank Bourque
• Estimating Hardscape Projects with Confidence - Jerry Gaeta
MARKETING TRACK
• Marketing Roundtable: Getting Your Word on the Street - Kathy Granger, Sam Gembel, Charissa Farley, Derek Whisenand
• Better Marketing, Better Employees: The Secret Weapon to Recruiting - Corey Halstead • Using Time-Lapse Videos, Drones, and Other Media for Sales and Marketing - Tom Gardocki
• Creating Authenticity in Marketing - Steven Hawkins
• Emotional Marketing for Hardscaping - Kathy Granger
SALES TRACK
• Sales Roundtable: Selling in Today’s Environment - Trevor Fearn, Josh Barnes, Donny Duke, Steve Nelson
• Enhancing Your Customer’s Experience to Build Loyalty - Gary Ross
• Keys to Successful Contractor/Distributor Relationships - Ed Fioroni, PhD
• Selling in a Digital World - Corey Halstead
• How to Make a Compelling Sales Offer - Gary Ross
Registration is now open!
EARLYBIRD and TEAM REGISTRATION options are both available now and can make this rare opportunity even better by reducing already low costs - enabling all team members to participate economically.
Preparing your team for a busy season, regardless of their level of experience, should include best-practice training and timesaving tips from course leaders with many years of project and business building experience. ICPI has assembled a team of instructors for this Virtual HNA event that will deliver precisely that.
Program and registration details are available at https://icpi.org/virtual-hna.
