Conference Sessions

ICPI Installer Continuing EducationProfessional Development
for Hardscape Contractors

All conference sessions are approved for ICPI Installer Continuing Education hours. Pick up a CE Tracking Form for your attendance records at the HNA Registration Desk.

$65 per session and $65 for the Hardscape Now Sessions, or receive all 8 sessions, 4 Dealer Sessions, 2 GIE+EXPO Workshops and all 6 Hardscape Now Sessions for $189 (Member) or $229 (Non-Member).

PRO TIP: Upgrade to the VIP Pass for Access to All Conference Sessions, Dealer Sessions, 2 GIE+EXPO Workshops and Hardscape Now Sessions for a 50% Discount

Conference Session Schedule

All Conference Sessions take place at the Kentucky Exposition Center.

Wednesday, October 21

Turning Finished Projects into Impactful Marketing

Anna HalsteadCorey Halstead12:00 – 1:15 PM
Corey & Anna Halstead

In the increasingly competitive hardscape business, finding ways to set yourself apart from the competition is critical to success. You can do this leveraging the projects you build every day. Developing your unique projects into case studies creates the foundation for great marketing. Learn the secrets of capturing your best in a way that sells more.

Thursday, October 22

Growing Your Company Culture for Growth and Success

Sam Gembel8:00 – 9:15 AM
Sam Gembel

Culture doesn’t just eat strategy for lunch, it eats everything for lunch! In this contractor-to-contractor session, learn how to structure your company for growth and develop a roadmap for your company’s success.

Friday, October 23

Starting and Operating a Hardscape Maintenance Business

Andrew Vear9:00 – 10:15 AM
Andrew Vear

Find out whether a hardscape maintenance business is for you. You’ll learn how to start, grow, and market a hardscape maintenance business as well as the tools and equipment you’ll need for successful operations.