Hardscape North America Offers Education for Contractors and Dealers with a Focus on Innovative Technology and Increasing Sales

VIP Pass Gives Open Access to Education

Hardscape North America has announced a wide range of professional development options designed to help both contractors and dealers increase sales and build profits. Speakers include several well-recognized industry experts who are new to the HNA lineup, such as Sam Gembel, Tom Gardocki and Corey Halstead. The trade show is set for October 20-22, 2021.

An all-inclusive VIP Pass includes eight conference sessions, six Hardscape Now sessions, two hardscape workshops and four dealer sessions for up to a 50% discount compared to purchasing individual sessions. It also gives dealers access to the Dealer Networking Breakfast. The cost for the VIP Pass is $229 or $189 for ICPI/BIA/NCMA/HPBA members.

Conference Sessions
The eight Conference Sessions on Wednesday, Thursday and Friday cover hot industry topics for contractors, including:

  • Turning Finished Products into Impactful Marketing, Corey & Anna Halstead
  • 3 Key Systems to Improve Your Business Efficiency, George Urvari
  •  Compete on Awesome, Not on Price, Susan Frew
  • Designing and Building Your Company Culture for Growth and Success, Sam Gembel
  • 5 Keys to Increasing Your Sales Influence, Gary Ross
  • Level Up Your Selling Game with Drones and Time-Lapse Videos, Tom Gardocki
  •  Increase Hardscape Sales with Landscape Lighting, Jim Frederick
  • Starting and Operating a Hardscape Maintenance Business, Andrew Vear

Each Conference Session is approved for ICPI Certified Concrete Paver Installer and NCMA SRW Installer continuing education (CE) hours. A la carte tickets for the Conference Sessions are $65 per session.

Hardscape Now
Frank Bourque and his team of experts will lead six demos highlighting best-practice secrets and construction techniques to help attendees build for profits. The demos will be held Thursday and Friday outside in the Hardscape House.

Each session is eligible for one ICPI Certified Concrete Paver Installer continuing education (CE) hour. A $65 registration upgrade includes all six sessions.

Hardscape Workshops
Two hardscape workshops on Thursday, October 21, offer the opportunity to learn from respected industry veterans:

  • Secrets Every Contractor Ought to Know About the Hardscape Business, Frank Gandora
  • Estimating Hardscape Projects with Confidence, Donny Duke

A la carte tickets for the workshops are $65 per session.

Dealer Education
Two days of dealer education kick off on Wednesday morning with the HNA Dealer Networking Breakfast featuring Anne Obarski, who will discuss how using behavioral styles can help you lead your team. Also on the lineup Wednesday and Thursday are four sessions to help dealers build sales:

  • Partnering with Contractors and Manufacturers for Marketing Content, Corey & Anna Halstead
  • Be an “Undercover Boss”, Anne Obarski
  • Managing Customer Expectations for Freight, Kent Deeben & Brian DeCelle
  • Sell on Value, Not on Price, Gary Ross

A la carte tickets for the dealer education are $65 per session and $89 for the networking breakfast.

 HNA 2021
Early-bird registration for the trade show is available for $20* (fees increase after Thursday, Sept. 9). HNA includes access to both HNA and GIE+EXPO trade shows including their indoor exhibits, access to the Hardscape House and 20-acre Outdoor Demonstration Area. It also includes the Wednesday keynote, the opportunity to watch the HNA Installer Championship competition in the Hardscape House and attend the HNA Hardscape Project Awards Presentation, three nights of free concerts and free parking at the Kentucky Exposition Center.

For complete education schedules or to register, go to www.HardscapeNA.com.

*Registration for non-exhibiting manufacturers, suppliers, ad agencies and media sales through Sept. 9: $350


About Hardscape North America
Hardscape North America (HNA) is THE hardscape show for contractors and dealers/distributors. Its focus is to bring top-notch education including certification courses, products and technology to contractors and installers who build segmental pavements and retaining walls and also to provide networking opportunities. HNA features indoor and outdoor exhibits displaying state-of-the-art tools and products and trade show floor demonstrations and offers the latest technology for contractors. Hardscape North America is produced by the Interlocking Concrete Pavement Institute and endorsed by the Brick Industry Association and National Concrete Masonry Association. To learn more about HNA, visit www.HardscapeNA.com or call (888) 580-9960.

About Interlocking Concrete Pavement Institute
ICPI is the trade association representing the growing industry of segmental concrete pavement systems in the United States and Canada. The association's membership includes producers, contractors, suppliers, design professionals and distributors. ICPI is the authority for concrete pavers, which are universally recognized as the best value for pavement systems. The association delivers education and technical guidance leading to awareness, acceptance and use of segmental concrete pavement systems in the United States and Canada. For more information, visit www.icpi.org.