LOUISVILLE, KY (July 22, 2016) – Hardscape North America’s (HNA) Dealer Education Program will be held Wednesday, October 19 at the Kentucky Exposition Center in Louisville, KY, immediately prior to the exclusive preview of the HNA 2016 and GIE+EXPO (the Green Industry & Equipment Expo) trade show to dealers on Wednesday afternoon. HNA 2016 is open to all industry participants on Thursday and Friday, October 20 and 21 from 9am-5pm.

With the overarching theme of “Year of The Dealer,” this year’s HNA trade show has more events and programs targeted specifically to dealers and designed to provide them information that will help grow their businesses and increase their bottom line.

The pre-show Dealer Education Program titled “The Profitable Dealer” will take place on Wednesday, October 19, from 9:30am – 3:30pm at the Kentucky Exposition Center and will feature keynote speaker, Judy Guido of Guido & Associates. Guido will speak on the topic of “The Future of Now – How to Increase Sales, Profits, Differentiation & Attract World-Class Talent.” Following the Dealer Education Program, the trade show floor will be open to dealers and media only from 3:00 – 7:00pm, with the official Dealer Reception from 5:00-7:00pm.

Some of this year’s new events and features for dealers include:

  • Keynote Speakers:
    • Best-selling author and Gen X, Y and Millennial expert, Jason Dorsey: “Selling Across Generations”
    • Papa John’s Founder & CEO, John Schnatter
    • U.S. Olympian, Shannon Miller: “The Gold Medal Mindset”
  • Dealer sessions and briefings on the trade show floor
  • New location at the Kentucky Exposition Center with more space and exhibits

The new Dealer briefing and session topics to take place on Thursday and Friday, October 20 and 21 on the trade show floor include:

  • Technology for Operations
  • What Your Customers Expect of Dealers
  • How to Become a More Profitable Dealer and Successful Manufacturer
  • Finding, Interviewing and Hiring Key Employees

“Dealers are such a vital part of our industry, and I am really looking forward to the show’s increased emphasis on helping them grow. With all of the new sessions and features designed to make dealers more profitable this is going to be a can’t-miss year. I am especially excited to hear Judy Guido because she has so much rich experience that will be valuable to all of the dealers,” said Jesse Cravath with Ewing Hardscape Products and Chair of the HNA Dealer Program.

Registration for the Dealer Education Program includes trade show admission, presentations, coffee breaks and lunch. An optional HNA Dealer Networking Reception is included in the Dealer Program registration and will be held on Tuesday, October 18, 6:30-8:00pm at Tavern on Fourth in downtown Louisville. In addition, all ICPI, NCMA and BIA members will receive a complimentary pass to the Tuesday evening reception.

For more information on the HNA Dealer Education Program and Dealer activities and to view a schedule and list of speakers, visit www.HardscapeNA.com.

HNA is co-located with GIE+EXPO, the Green Industry & Equipment Expo, to comprise the 9th largest tradeshow in America. Together, the shows offer more than 750 indoor and outdoor exhibits in the adjacent 19-acre demonstration area. The 2016 HNA Dealer Education Program is sponsored by Belgard and Pavestone.

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About Hardscape North America

About Hardscape North America Hardscape North America (HNA) is THE hardscape show for contractors and dealers/distributors. Its focus is to bring top-notch education including certification courses, products and technology to contractors and installers who build segmental pavements and retaining walls and also to provide networking opportunities. HNA features indoor and outdoor exhibits displaying state-of-the-art tools and products and trade floor demonstrations and offers the latest technology for contractors. Hardscape North America is produced by the Interlocking Concrete Pavement Institute and endorsed by the National Concrete Masonry Association and the Brick Industry Association. To learn more about HNA, visit www.HardscapeNA.com.