Attending trade publications will have mailboxes in the Press Center during all three days of GIE+EXPO/HNA 2017. Feel free to leave press kits in those boxes whose audiences you would like to target. Editors often use this information in their GIE+EXPO/HNA 2017 follow-up coverage.
Promotion Tool Kit
Exhibiting at GIE+EXPO/HNA 2017 begins before move-in. You should start planning and publicizing your participation in this tradeshow months ahead of time. Get the qualified buyers to put your exhibit at the top of their “must-see” lists before they arrive in Louisville by letting them know your booth is where the innovations are. GIE+EXPO/HNA 2017’s Promotion Tool Kit provides exhibitors with opportunities to get noticed by attendees and industry media. Use the web address in your Tool Kit to download forms and share the information with your advertising/PR agency. Check back soon for a downloadable version the Promotion Tool Kit.