You can download the Dealer Agenda here.

HNA Dealer ProgramWednesday, October 18, 2017
Kentucky Exposition Center
9:30 am – 3:00 pm

Growing your business requires the ability to think both analytically and creatively. Now in its seventh year, the 2017 Dealer Day is designed to accomplish two simple objectives: overcoming the challenges in your market in order to grow your company and identifying what works and doesn’t work in your unique market area – urban and rural. First you’ll have the chance to hear from three different speakers, both dealer and contract from inside the industry on loyalty programs, pricing, different products, and the one-stop shop mentality that our customers have which will challenge the most analytical and creative thinkers in attendance. Second you will have the opportunity to partner with some of your peers to identify key takeaways from each session and outline an action plan to implement these new ideas into your business. The Dealer Program will end with a Keynote Speaker, Dr. Alan Beaulieu.

Sponsored by Belgard and Pavestone

After the program enjoy VIP access to the HNA and GIE+EXPO show floor (dealer-only day) and Dealer-specific networking on Wednesday from 3pm – 7:00pm. The Optional Dealer Networking Reception held on Wednesday evening is included in the program.

Dealer Program Schedule

Wednesday, October 18
You can download the Dealer Agenda here.

9:30 - 11:00am: Be the Best Hardscape Dealer in Your Market!

  1. Overcome the Challenges in Your Market
  2. Grow Your Company
  3. Unique Market Area: What works in your market – Urban and Rural

Emcee: Robert Parker – Commercial Sales Representative
Presenters: Derek Whisenand, Whiz-Q Stones – Urban Dealer
Shaun Yeary, Greendell Landscape Solutions – Rural Dealer
Bill Gardocki, Interstate Landscape Co., Inc. – Contractor
Moderator: Jesse Cravath – HNA 2017 Dealer Program Chair

Know about loyalty programs, pricing, different product lines (one-stop shop mentality) - know why customers choose you!

11:00 - 11:15am – Break (Presenters will be available for questions)

11:15am - 12:30pm – Identify and Overcome the Challenges of being a Hardscape Dealer (Roundtable discussion)

11:45am-12:15pm – Reporting from roundtable discussions

12:15 - 12:30pm – Poll discussion

12:30 - 1:30pm – Lunch

1:30 - 3:00pm: Keynote: Dr. Alan Beaulieu

AlanBeaulieuHear from one of the country’s most informed economists

Uncertainty and volatility are the prevailing challenges that business leaders confront today. Sifting through the maze of economic information, Alan will provide a timely snapshot of the economy today, where it is headed over the next three years and what it means to your business. Learn a methodology to help your business take advantage of the present economic environment.

keynote sponsors

3:00 - 7:00pm: Dealer Trade Show Preview

Get a first-hand look at the trade show floor during a dealer meet-and-greet with exhibitors.

8:00 - 11:00pm: Dealer Networking Social

@ Howl at the Moon

Wind down after Dealer Day with your peers and ICPI members from around the country! Included with your Dealer Program Registration.

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Dealer Program